Data Center Design

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Data Center Design

Definition

Data Center Design is the process of planning and engineering a data center facility so that its physical infrastructure can support required IT workloads, capacity, availability, scalability, efficiency, and operational needs.

It integrates multiple disciplines, including site planning, architectural layout, electrical systems, cooling, networking, structural requirements, physical security, and facility operations.

Rather than designing each system independently, data center design considers how these systems interact as a complete infrastructure environment.

Key Considerations

Data center design typically considers several interconnected areas:

Site and Facility Planning

Site and facility planning establishes the physical conditions required for reliable data center operation. Considerations may include:

  • Power availability
  • Network connectivity
  • Climate and environmental conditions
  • Physical and natural hazards
  • Site access and logistics
  • Available space for expansion

Power System Design

The electrical design must provide sufficient and reliable power for IT equipment and supporting infrastructure.

Depending on availability requirements, designs may incorporate utility connections, switchgear, transformers, UPS systems, generators, and redundant power distribution paths.

Power capacity should account for both current and future IT loads. Planning for future load growth is important because electrical infrastructure can be difficult and costly to expand after a facility is built.

Cooling and Thermal Design

Cooling design determines how heat generated by IT equipment will be removed while maintaining appropriate operating conditions.

Depending on rack density and workload requirements, a design may use:

  • Air-based precision cooling
  • Hot-aisle or cold-aisle containment
  • In-row cooling
  • Rear-door heat exchangers
  • Liquid cooling
  • Hybrid cooling architectures

As AI and other high-density workloads increase rack power requirements, thermal design increasingly needs to account for different cooling technologies and higher heat densities.

Space and Rack Layout

Physical layout affects airflow, power distribution, network cabling, maintenance access, security, and future expansion.

Design considerations can include:

  • Rack arrangement and density
  • Hot- and cold-aisle configuration
  • Equipment clearances
  • Cable pathways
  • Maintenance access
  • Power and cooling zones
  • Reserved capacity for future equipment

The layout should align IT equipment placement with the available power and cooling capacity rather than treating rack placement as an isolated architectural decision.

Reliability and Redundancy

Data center design establishes the level of resilience required for the facility.

Power, cooling, and network systems may use redundancy configurations such as N, N+1, 2N, or 2N+1, depending on availability objectives.

Industry frameworks such as Uptime Institute Tier Standards and ANSI/TIA-942 provide different approaches for evaluating data center resilience and infrastructure requirements. ANSI/TIA-942, for example, defines ratings based on telecommunications, electrical, architectural, and mechanical infrastructure resilience.

Data Center Design for High-Density Computing

Modern AI and high-performance computing workloads are changing traditional data center design assumptions.

Higher rack power densities can require changes to:

  • Electrical distribution
  • Rack and floor layout
  • Cooling architecture
  • Network infrastructure
  • Structural requirements
  • Space allocation

High-density deployments may combine air cooling with close-coupled or liquid cooling technologies. Future capacity planning should account for changing rack densities and workload requirements rather than designing only for today’s equipment.

Data Center Design vs. Data Center Infrastructure

Data center infrastructure refers to the physical systems and equipment that enable a data center to operate.

Data center design is the process of planning and integrating those systems to meet defined requirements for capacity, reliability, scalability, efficiency, and operations.

In simple terms:

Data Center Infrastructure = the systems and equipment

Data Center Design = how those systems are planned and integrated

Data Center Design vs. Data Center Construction

Data center design defines the architectural, engineering, infrastructure, and technical requirements of a facility.

Data center construction is the physical process of building and installing the facility according to those requirements.

Design therefore precedes and guides construction, although design decisions may continue to evolve during project delivery.

Related Terms

Related ATTOM Solutions

ATTOM provides data center infrastructure solutions that support different design requirements, including modular data centers, critical power, precision cooling, liquid cooling, server racks, and high-density AI infrastructure.

Explore ATTOM’s Data Center Solutions for infrastructure designed around specific capacity, deployment, power, cooling, and scalability requirements.

Prefab Modular Data Center Products

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    Data Center Solution Sales Manager

    About Attom Technology

    We are a global leader in critical data center infrastructure, specializing in high-density AI data center thermal management and liquid cooling solutions. As AI workloads drive unprecedented demand for advanced cooling, we are rapidly expanding our footprint in North America. We are looking for visionary, driven, and highly technical professionals to join our newly established Silicon Valley team to drive the future of sustainable, high-performance data centers.
    Backed by the industrial giant Han’s Laser — a globally recognized leader in smart manufacturing and automation equipment — Attom Technology leverages a world-class industrial platform and robust financial strength to deliver critical data center infrastructure.

    Location: Silicon Valley, CA (Hybrid/On-site)

    Position Summary:

    We are looking for a highly motivated Sales Manager to drive revenue growth in the North American market. You will be on the front lines, targeting enterprise data centers, AI startups, and regional colocation facilities, selling our cutting-edge liquid cooling infrastructure portfolio.

    Key Responsibilities:

    • Achieve and exceed regional sales targets for our liquid cooling and thermal management products.

    • Manage the full sales cycle from prospecting and lead generation to contract negotiation and closing.

    • Develop and maintain strong, long-lasting direct relationships with data center facility managers, IT directors, and procurement teams.

    • Collaborate with the Product Technical Manager to deliver tailored presentations and proof-of-concept (PoC) proposals.

    • Maintain accurate sales forecasting and pipeline management using CRM tools (e.g., Zoho CRM).

    Qualifications:

    • 3+ years of direct B2B sales experience in data center power, cooling, or IT infrastructure.

    • Product Knowledge: Familiarity with selling cooling solutions such as CDU, CRAC, CRAH, RDHx, Cold-plate, and Chillers.

    • Industry Experience: Prior sales experience at companies like Vertiv, Schneider/APC, Eaton, Stulz, Airsys, or sales roles within the IT hardware sector (Cisco, Lenovo, Broadcom) with a focus on infrastructure.

    • Hunter mentality with a proven track record of breaking into new accounts and growing market share in the Silicon Valley tech ecosystem.

    • Strong presentation and closing skills.

    Application email: support@attom.tech

    Data Center Solution Technical Manager

    About Attom Technology

    We are a global leader in critical data center infrastructure, specializing in high-density AI data center thermal management and liquid cooling solutions. As AI workloads drive unprecedented demand for advanced cooling, we are rapidly expanding our footprint in North America. We are looking for visionary, driven, and highly technical professionals to join our newly established Silicon Valley team to drive the future of sustainable, high-performance data centers.
    Backed by the industrial giant Han’s Laser — a globally recognized leader in smart manufacturing and automation equipment — Attom Technology leverages a world-class industrial platform and robust financial strength to deliver critical data center infrastructure.

    Location: Silicon Valley, CA (Hybrid/On-site)

    Position Summary:

    The Product Technical Manager will act as the technical bridge between our North American clients and our global R&D team. You will be the resident expert on our liquid cooling portfolio, guiding customers through complex thermal system designs, and ensuring our products perfectly align with local compliance and technical requirements.

    Key Responsibilities:

    • Lead technical pre-sales engagements, providing expert consultation on liquid cooling architectures for high-density AI workloads.

    • Develop comprehensive technical proposals, system designs, and ROI analyses for clients involving CDU, RDHx, and direct-to-chip (Cold-plate) deployments.

    • Act as the Voice of the Customer (VoC) in North America, gathering detailed technical requirements and feeding them back to the R&D center to drive product localization and innovation.

    • Ensure products meet North American standards (e.g., UL, ASHRAE guidelines).

    • Provide training and technical support to the regional sales team and channel partners.

    Qualifications:

    • Bachelor’s or Master’s degree in Mechanical Engineering, Thermodynamics, Electrical Engineering, or a related technical field.

    • 2+ years of experience in product management, technical pre-sales, or thermal engineering within the data center or IT hardware industry.

    • Technical Proficiency: Mastery in the design and application of CDU, CRAC, CRAH, RDHx, Cold-plate, and Chiller systems. (Familiarity with piping diagrams, valve configurations, and redundancy classifications is highly preferred).

    • Target Background: Previous roles at infrastructure leaders (Vertiv, nVent, Motivair, Schneider, Boyd, Stulz, etc.) or thermal engineering roles at major IT/Semiconductor companies (NVIDIA, AMD, Intel, Lenovo, etc.).

    • Ability to translate complex technical concepts into clear business value propositions.

    Application email: support@attom.tech

    Data Center Solution Business Development Director

    About Attom Technology

    We are a global leader in critical data center infrastructure, specializing in high-density AI data center thermal management and liquid cooling solutions. As AI workloads drive unprecedented demand for advanced cooling, we are rapidly expanding our footprint in North America. We are looking for visionary, driven, and highly technical professionals to join our newly established Silicon Valley team to drive the future of sustainable, high-performance data centers.
    Backed by the industrial giant Han’s Laser — a globally recognized leader in smart manufacturing and automation equipment — Attom Technology leverages a world-class industrial platform and robust financial strength to deliver critical data center infrastructure.

    Location: Silicon Valley, CA (Hybrid/On-site)

    Position Summary:
    We are seeking an experienced Business Development Director to spearhead our Go-To-Market (GTM) strategy for data center thermal management liquid cooling solutions in North America. You will be instrumental in building strategic partnerships with Hyperscalers, Colocation providers, and top-tier IT hardware manufacturers, establishing our brand presence, and identifying new market opportunities in the fast-growing AI data center ecosystem.

    Key Responsibilities:

    • Develop and execute a comprehensive North American business development strategy focused on high-density liquid cooling solutions.
    • Identify, negotiate, and close strategic partnerships with key players in the AI and data center ecosystem (e.g., server OEMs, AI chip developers).
    • Collaborate closely with the global HQ to align product roadmaps with North American market trends and client demands.
    • Represent the company at industry events (e.g., Data Center World, OCP, DCD) to build brand awareness and thought leadership.
    • Build and manage a robust pipeline of high-level strategic opportunities.

    Qualifications:

    • 5+ years of business development or strategic sales experience in the data center infrastructure or IT thermal management sector.
    • Industry Background: Proven track record at leading thermal management companies (e.g., Vertiv, nVent, Motivair, Schneider/APC, Boyd, Eaton, Stulz, Airsys) OR IT hardware giants with a focus on thermal ecosystems (NVIDIA, AMD, Broadcom, Intel, Lenovo, Oracle, Cisco).
    • Technical Expertise: Deep commercial understanding of advanced cooling technologies including CDU, CRAC, CRAH, RDHx, Cold-plate, and Chillers.
    • Strong existing network with decision-makers at hyperscale cloud providers and colocation data centers in the Silicon Valley area.
    • Excellent communication, negotiation, and cross-cultural collaboration skills.

    Application email: support@attom.tech

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