Liquid Cooling

Publish By: zeuero | Date: 2026-07-30

Definition

Liquid Cooling is an advanced thermal management technology that uses liquid as a heat transfer medium to remove heat generated by high-performance computing equipment.

Compared with traditional air cooling, liquid cooling provides significantly higher heat removal capability, making it increasingly important for AI data centers and high-density computing environments.


Why It Matters

The rapid increase in GPU performance and AI workload density has created new cooling challenges.

Modern AI infrastructure requires cooling solutions capable of supporting:

  • Higher rack power density
  • Increased computational performance
  • Improved energy efficiency
  • Reliable hardware operation

Liquid cooling helps organizations overcome the limitations of traditional air cooling.


Key Technologies

Direct-to-Chip Cooling

Liquid is delivered directly to heat-generating components such as CPUs and GPUs.

Immersion Cooling

IT equipment is submerged in specially designed dielectric cooling fluid.

Rear Door Heat Exchangers

Rack-level cooling systems remove heat before it enters the data center environment.


Applications

Liquid cooling is used in:

  • AI data centers
  • GPU computing environments
  • High-performance computing (HPC)
  • Cloud infrastructure
  • Research computing

Related Terms


Related ATTOM Solutions

ATTOM develops advanced cooling solutions designed to support high-density AI infrastructure, including immersion cooling and liquid cooling technologies.

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    Data Center Solution Sales Manager

    About Attom Technology

    We are a global leader in critical data center infrastructure, specializing in high-density AI data center thermal management and liquid cooling solutions. As AI workloads drive unprecedented demand for advanced cooling, we are rapidly expanding our footprint in North America. We are looking for visionary, driven, and highly technical professionals to join our newly established Silicon Valley team to drive the future of sustainable, high-performance data centers.
    Backed by the industrial giant Han’s Laser — a globally recognized leader in smart manufacturing and automation equipment — Attom Technology leverages a world-class industrial platform and robust financial strength to deliver critical data center infrastructure.

    Location: Silicon Valley, CA (Hybrid/On-site)

    Position Summary:

    We are looking for a highly motivated Sales Manager to drive revenue growth in the North American market. You will be on the front lines, targeting enterprise data centers, AI startups, and regional colocation facilities, selling our cutting-edge liquid cooling infrastructure portfolio.

    Key Responsibilities:

    • Achieve and exceed regional sales targets for our liquid cooling and thermal management products.

    • Manage the full sales cycle from prospecting and lead generation to contract negotiation and closing.

    • Develop and maintain strong, long-lasting direct relationships with data center facility managers, IT directors, and procurement teams.

    • Collaborate with the Product Technical Manager to deliver tailored presentations and proof-of-concept (PoC) proposals.

    • Maintain accurate sales forecasting and pipeline management using CRM tools (e.g., Zoho CRM).

    Qualifications:

    • 3+ years of direct B2B sales experience in data center power, cooling, or IT infrastructure.

    • Product Knowledge: Familiarity with selling cooling solutions such as CDU, CRAC, CRAH, RDHx, Cold-plate, and Chillers.

    • Industry Experience: Prior sales experience at companies like Vertiv, Schneider/APC, Eaton, Stulz, Airsys, or sales roles within the IT hardware sector (Cisco, Lenovo, Broadcom) with a focus on infrastructure.

    • Hunter mentality with a proven track record of breaking into new accounts and growing market share in the Silicon Valley tech ecosystem.

    • Strong presentation and closing skills.

    Application email: support@attom.tech

    Data Center Solution Technical Manager

    About Attom Technology

    We are a global leader in critical data center infrastructure, specializing in high-density AI data center thermal management and liquid cooling solutions. As AI workloads drive unprecedented demand for advanced cooling, we are rapidly expanding our footprint in North America. We are looking for visionary, driven, and highly technical professionals to join our newly established Silicon Valley team to drive the future of sustainable, high-performance data centers.
    Backed by the industrial giant Han’s Laser — a globally recognized leader in smart manufacturing and automation equipment — Attom Technology leverages a world-class industrial platform and robust financial strength to deliver critical data center infrastructure.

    Location: Silicon Valley, CA (Hybrid/On-site)

    Position Summary:

    The Product Technical Manager will act as the technical bridge between our North American clients and our global R&D team. You will be the resident expert on our liquid cooling portfolio, guiding customers through complex thermal system designs, and ensuring our products perfectly align with local compliance and technical requirements.

    Key Responsibilities:

    • Lead technical pre-sales engagements, providing expert consultation on liquid cooling architectures for high-density AI workloads.

    • Develop comprehensive technical proposals, system designs, and ROI analyses for clients involving CDU, RDHx, and direct-to-chip (Cold-plate) deployments.

    • Act as the Voice of the Customer (VoC) in North America, gathering detailed technical requirements and feeding them back to the R&D center to drive product localization and innovation.

    • Ensure products meet North American standards (e.g., UL, ASHRAE guidelines).

    • Provide training and technical support to the regional sales team and channel partners.

    Qualifications:

    • Bachelor’s or Master’s degree in Mechanical Engineering, Thermodynamics, Electrical Engineering, or a related technical field.

    • 2+ years of experience in product management, technical pre-sales, or thermal engineering within the data center or IT hardware industry.

    • Technical Proficiency: Mastery in the design and application of CDU, CRAC, CRAH, RDHx, Cold-plate, and Chiller systems. (Familiarity with piping diagrams, valve configurations, and redundancy classifications is highly preferred).

    • Target Background: Previous roles at infrastructure leaders (Vertiv, nVent, Motivair, Schneider, Boyd, Stulz, etc.) or thermal engineering roles at major IT/Semiconductor companies (NVIDIA, AMD, Intel, Lenovo, etc.).

    • Ability to translate complex technical concepts into clear business value propositions.

    Application email: support@attom.tech

    Data Center Solution Business Development Director

    About Attom Technology

    We are a global leader in critical data center infrastructure, specializing in high-density AI data center thermal management and liquid cooling solutions. As AI workloads drive unprecedented demand for advanced cooling, we are rapidly expanding our footprint in North America. We are looking for visionary, driven, and highly technical professionals to join our newly established Silicon Valley team to drive the future of sustainable, high-performance data centers.
    Backed by the industrial giant Han’s Laser — a globally recognized leader in smart manufacturing and automation equipment — Attom Technology leverages a world-class industrial platform and robust financial strength to deliver critical data center infrastructure.

    Location: Silicon Valley, CA (Hybrid/On-site)

    Position Summary:
    We are seeking an experienced Business Development Director to spearhead our Go-To-Market (GTM) strategy for data center thermal management liquid cooling solutions in North America. You will be instrumental in building strategic partnerships with Hyperscalers, Colocation providers, and top-tier IT hardware manufacturers, establishing our brand presence, and identifying new market opportunities in the fast-growing AI data center ecosystem.

    Key Responsibilities:

    • Develop and execute a comprehensive North American business development strategy focused on high-density liquid cooling solutions.
    • Identify, negotiate, and close strategic partnerships with key players in the AI and data center ecosystem (e.g., server OEMs, AI chip developers).
    • Collaborate closely with the global HQ to align product roadmaps with North American market trends and client demands.
    • Represent the company at industry events (e.g., Data Center World, OCP, DCD) to build brand awareness and thought leadership.
    • Build and manage a robust pipeline of high-level strategic opportunities.

    Qualifications:

    • 5+ years of business development or strategic sales experience in the data center infrastructure or IT thermal management sector.
    • Industry Background: Proven track record at leading thermal management companies (e.g., Vertiv, nVent, Motivair, Schneider/APC, Boyd, Eaton, Stulz, Airsys) OR IT hardware giants with a focus on thermal ecosystems (NVIDIA, AMD, Broadcom, Intel, Lenovo, Oracle, Cisco).
    • Technical Expertise: Deep commercial understanding of advanced cooling technologies including CDU, CRAC, CRAH, RDHx, Cold-plate, and Chillers.
    • Strong existing network with decision-makers at hyperscale cloud providers and colocation data centers in the Silicon Valley area.
    • Excellent communication, negotiation, and cross-cultural collaboration skills.

    Application email: support@attom.tech

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